New Kit Kat multipack packaging

[johnofgwent]

IT may seem a strange thing to open a topic over, but..... given the amount of greenwash and virtue signalling coming from the Corporate world, I find this instructive.

For more years than I care to remember, a two finger kit kat has been a daily part of my packed lunch. I have always bought them in multipacks.
The packaging in this multi packs remained unchanged throughout that time and consisted of - external plastic wrapper for the whole pack, with each biscuit, wrapped in silver foil (recyclable) and a paper sleeve recyclable or biodegradable).
Leaving aside who the multi packs have shrunk from 24 biscuits to 16 and now to 14, the packaging has now changed.
It now consists, a plastic wrapper around the entire packet, inside two rows of 7 biscuits, each row covered by its own plastic wrapper and inside each individual biscuit wrapped in its own plastic wrapper.

Is this just me or is this a very definite step away from the supposed direction of travel, that packaging is supposed to be taking?
The equivalent for the car market, would be; following on the heels of this new 2030 deadline for all new cars to be none petrol and diesel, to see BMW's new car range to be coal powered traction engines!

Aha ! Import them from Japan !
https://plasticsinpackaging.com/paper-packaging-for-kitkat-multipacks/

[Barry]

Yes have seen nails in fuse boards as substitutes,I know you don't like elf and safety but a nail is no substitute or foil.
YeahI know I'm boring.

Well, if we're being pedantic, Borchester's silver foil is actually aluminium.

Regarding the OP, KitKat are made by Nestlé which was Rowntree's in York.
I have given the address to Greta T and she will go and visit them and give them a good stare. That'll larn 'em, as they say in York.

[cromwell]

It is these new fangled consumer units. Back in the day when you could not find a fuse you put a bit of silver foil across the terminals of the fuse box but that sort of thing has all gone in this exciting new world we live in.

Yes have seen nails in fuse boards as substitutes,I know you don't like elf and safety but a nail is no substitute or foil.
YeahI know I'm boring.

[johnofgwent]

I had noticed and i also think it is something a virtue signalling CEO shpuld be choked over

[Borchester]

The packaging in this multi packs remained unchanged throughout that time and consisted of - external plastic wrapper for the whole pack, with each biscuit, wrapped in silver foil (recyclable) and a paper sleeve recyclable or biodegradable).

It is these new fangled consumer units. Back in the day when you could not find a fuse you put a bit of silver foil across the terminals of the fuse box but that sort of thing has all gone in this exciting new world we live in.

[T00ts]

IT may seem a strange thing to open a topic over, but..... given the amount of greenwash and virtue signalling coming from the Corporate world, I find this instructive.

For more years than I care to remember, a two finger kit kat has been a daily part of my packed lunch. I have always bought them in multipacks.
The packaging in this multi packs remained unchanged throughout that time and consisted of - external plastic wrapper for the whole pack, with each biscuit, wrapped in silver foil (recyclable) and a paper sleeve recyclable or biodegradable).
Leaving aside who the multi packs have shrunk from 24 biscuits to 16 and now to 14, the packaging has now changed.
It now consists, a plastic wrapper around the entire packet, inside two rows of 7 biscuits, each row covered by its own plastic wrapper and inside each individual biscuit wrapped in its own plastic wrapper.

Is this just me or is this a very definite step away from the supposed direction of travel, that packaging is supposed to be taking?
The equivalent for the car market, would be; following on the heels of this new 2030 deadline for all new cars to be none petrol and diesel, to see BMW's new car range to be coal powered traction engines!

I just Googled and it seemed that there is a move to paper wrapping that could be folded origami style. Now it occurred to me that perhaps these companies have huge stocks locked away in ware houses and what you are now ploughing through is their plastic wrap innovation before arriving at the newest paper ensemble.

[Sampanviking]

IT may seem a strange thing to open a topic over, but..... given the amount of greenwash and virtue signalling coming from the Corporate world, I find this instructive.

For more years than I care to remember, a two finger kit kat has been a daily part of my packed lunch. I have always bought them in multipacks.
The packaging in this multi packs remained unchanged throughout that time and consisted of - external plastic wrapper for the whole pack, with each biscuit, wrapped in silver foil (recyclable) and a paper sleeve recyclable or biodegradable).
Leaving aside who the multi packs have shrunk from 24 biscuits to 16 and now to 14, the packaging has now changed.
It now consists, a plastic wrapper around the entire packet, inside two rows of 7 biscuits, each row covered by its own plastic wrapper and inside each individual biscuit wrapped in its own plastic wrapper.

Is this just me or is this a very definite step away from the supposed direction of travel, that packaging is supposed to be taking?
The equivalent for the car market, would be; following on the heels of this new 2030 deadline for all new cars to be none petrol and diesel, to see BMW's new car range to be coal powered traction engines!